Inside Brookdale’s $610M Deal and Operators’ Quests for More Ownership
This article is part of your SHN+ subscription This week Brookdale Senior Living (NYSE: BKD) announced it will buy 41 of its leased communities for $610 million, increasing the company’s share of...
View ArticleSenior Living Industry Makes Some Progress on LGBTQ+ Inclusion, But Much More...
Editor’s note: WTWH Healthcare is pleased to announce the inaugural Prism Awards, honoring individuals and organizations that have demonstrated exemplary achievements in the areas of Diversity,...
View Article9 Quotes That Defined Senior Living in 2024 and Suggest What 2025 Holds
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough...
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Senior Living Executive Forecast 2025: If You Aren’t Winning, You’re Losing
In 2024, senior living operators saw improved occupancy and margin growth but many challenges remain as the industry looks to live out the oft-said mantra of “thrive in ’25.” Many in the industry,...
View ArticleFree Meals and Blog Posts: How Senior Living Operators Educate the Public
Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Blog posts, social media,...
View ArticleWatermark Names COO In Anticipation Of New Growth in 2025
Watermark Retirement Communities has hired a new Chief Operating Officer (COO) as the company prepares for new growth in 2025. Jeff Slichta, a former executive with Sunrise Senior Living and...
View ArticleSenior Living Operators Stick With Tried-and-True Social Media Strategies...
Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information online. In 2025, social media companies such as Meta, the...
View ArticleSenior Living Industry Starts 2025 With Flurry of New Executive Appointments
This story is part of your SHN+ subscription Senior living companies have hit the ground running in 2025 revamping their leadership org charts as a new generation of leaders prepares to take the...
View ArticleWhat 10 Senior Living Sales and Marketing Leaders See Ahead in 2025
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts...
View ArticleInside 3 Big Senior Living Sales Trends of 2025
In 2025, senior living companies are gearing up for a big sales year in which they hope to add occupancy and new revenue to their operations. Earlier this week, we published a story detailing what 10...
View Article‘The Focus is Growth’: Inside Memory Care Expansion Plans of Discovery Senior...
In 2025, the big challenge for memory care operators is not necessarily staffing or quality of care – it’s growth. According to the Alzheimer’s Association, the number of people living with...
View ArticleInside the Dynamics Driving Senior Living Unit Turnover, Length of Stay
This story is part of your SHN+ subscription That path to improving length of stay, which boosts occupancy and operating margin for senior living providers, is not easy to navigate. That’s because...
View ArticleSenior Living Operators Stand Firm on Diversity, Inclusion as Other Companies...
Some big companies across the U.S., not to mention the federal government, are backtracking on diversity, equity, inclusion and belonging. Senior living operators are not following suit. In 2025,...
View ArticleWatermark Retirement Names New CEO, Keppel Acquires Operator’s Remaining...
Watermark Retirement Communities founders David Freshwater and David Barnes are passing the leadership baton. The Tucson, Arizona-based senior living operator on Monday announced it named Paul Boethel...
View ArticleMovers and Shakers: LTC Managing Director of Business Retires; Watermark...
Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the...
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