In the Pipeline: LCS Makes Progress on Multiple Expansions; Watermark Plans...
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge...
View ArticleWhat Senior Living Operators Can Learn About Sales From Carvana
This story is part of your SHN+ subscription It’s been said that selling senior living is like selling a Mercedes-Benz. If that’s the case, then I think there’s something the industry can learn from...
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The New Adult Children: How Senior Living Marketers Are Pivoting to Gen X
A couple decades ago, the baby boomers were the so-called adult children shopping for senior living options for their parents. Now, they are becoming prospective residents, and data shows more...
View ArticleMovers and Shakers: Lutheran Life Communities Appoints CEO; Jaybird Welcomes...
Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the...
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Show, Don’t Tell: Operators Embracing Authenticity to Break Through the Noise
This story is part of your SHN+ subscription In 2026, senior living operators are using a variety of tech and tools to improve sales and marketing. At the roots of these efforts is authenticity....
View Article‘Stacking Pennies’: Senior Living Operators Seek to Tamp Down Rising Costs in...
Taxes, staffing and insurance premiums are putting pressure on senior living operators’ bottom lines. But they are not resting on their laurels. With margins still under pressure, senior living...
View ArticleSenior Living Operators Embrace Personalized Services to Meet Shifting...
Senior living providers are shifting their engagement and wellness to focus on personalization, independence and choice as the boomers arrive at their doorstep. These efforts are improving resident...
View ArticleSenior Living Executive Forecast 2026: ‘Step Up or Get Stepped On’
Entering 2026, the senior living industry has momentum as providers make gains in occupancy and margins. All of that hinges on operators acting now – sometimes with bold intentions. Senior living...
View ArticleTop Senior Living Trends for 2026
This story is part of your SHN+ subscription In 2026, the oldest baby boomers turn 80. It’s an important time for the senior living industry, but not an easy one. With the arrival of the oldest baby...
View ArticleTop 10 Senior Housing News Stories of 2025
New CEOs stepping in to lead high-profile operators, mergers and acquisitions worth billions of dollars, a looming development crisis – these were the topics of the most-read stories on Senior Housing...
View Article3 Forces That Shaped Senior Living in 2025
This article is part of your SHN+ membership As I work on my annual story about the trends I see upcoming in 2026, I wanted to take a moment to analyze 2025 and how it has shaped the senior living...
View ArticleWatermark Retirement CEO: We’re Pivoting from ‘Shrink’ to ‘Grow’ in 2026 as...
This story is part of your SHN+ subscription When CEO Paul Boethel took the reins at Watermark Retirement Communities in April, he outlined a strategy to help the operator find its footing before...
View ArticleMovers and Shakers: Chief Clinical Officer Joins Unbridled Living; AgeWell...
Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the...
View ArticleWith Leaner Portfolio and New Leadership, Watermark Executes On ‘Shrinking to...
This story is part of your SHN+ subscription Watermark Retirement Communities is making progress on its plans to evolve and improve since naming a new CEO earlier this year. Tucson, Arizona-based...
View ArticleFormer Watermark Chief Investment Officer Launches New Consulting Company...
Former Watermark Retirement Communities Chief Investment Officer Bryan Schachter has a new consulting firm for senior living developers, investors and operators. On Monday, Schachter launched Celly...
View ArticleVOICES: Michael Emery, Executive Vice President of Strategy, Curana Health
This article is sponsored by Curana Health. In this Voices interview, Senior Housing News speaks with Michael Emery, FNP-C, MBA, Executive Vice President of Strategy at Curana Health, to learn more...
View ArticleIn the Pipeline: Watermark Opens Silicon Valley Community; Vi Expands in...
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge...
View ArticleIn the Pipeline: Cedarhurst Continues Development Plans; HumanGood Opens...
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge...
View ArticleWhy More Senior Living Operators Are Calling In Operational SWAT Teams
This story is part of your SHN+ subscription In the last week or so, several senior living operators have shared how they are deploying teams to rapidly respond to operational issues on the ground....
View Article‘Invest Intelligently’: Watermark’s New CEO Sets Sights On Improvement,...
New Watermark Retirement Communities CEO Paul Boethel has his eye on stabilization and improvement. Boethel took the reins last month at the Tucson, Arizona-based senior living operator after founders...
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